THE BURGER LAB
The Burger Lab is an unconventional food truck where people can experiment with over a hundred high-quality and unexpected ingredients to create their very own burger. To create The Burger Lab identity we incorporated bright, neon, and electric colours in bold designs that resulted in a fun and experimental concept.
SOCIAL MEDIA
bright & bold
Content creation for social media was key to reflect the brand personality so we designed graphics and videos that followed the brand standards and kept a funky style across all social media channels. Some of this content was used in the Instagram ad campaign we launched ahead of the business opening to increase awareness and generate excitement.