To create La Siesta's brand style, we evoked the Mediterranean culture - relaxed, warm, and welcoming, but also cheerful and adventurous. Inspired by the sea and the sun, we used orange and blue along with geometric typography, adding a funky citric spark to appeal to their Millennial audience.
SOCIAL MEDIA
BEACH & NAP
We conducted a social media audit and crafted a strategy based on the audit's findings.
In order to connect better with their audience, as a local craft beer, the social media strategy was designed to reflect the true Mediterranean essence: sun, friends, sunsets by the beach and nap time as a cultural must.
Among others, user-generated content was a key tactic used to increase brand awareness and audience engagement. We created and promoted the hashtag #LivingLaSiesta, and encouraged the audience to tag La Siesta on their photos of "epic Mediterranean style moments" while enjoying the beer or any great nap time.